There is hardly an industry that does not complain about how dynamic and volatile the performance of their target markets has been. To be sure, such major topics as the Corona virus or digitization account for a large share of these. On the one hand, scarcely any company expected a pandemic of global proportions. It goes without saying that this has come with unforeseen consequences.
On the other hand, ever more digital processes, services, products and services are taking hold in the market, though many companies are having difficulty keeping pace with the trend.
